Active Telephone & Data Newsletter

Active Telephone & Data 847-392-3282
*Active8 some business with the hold button*
January, 2003 119 South Emerson Street, Mount Prospect, IL 60056
People who call your business usually do so because they want to, and putting them on hold with silence for even a few seconds may annoy them. According to a survey conducted by USA Today (November 13-15, 1987), 52% of Americans became upset when placed on hold. Due to these findings, it is imperative that business owners be aware of the implications their hold information has on their overall corporate image. Recorded information when mixed with music on hold serves two basic functions: (1) lowering the incidence of caller hang-ups, & (2) acting as a “sales tool” to inform callers about products and services.	* 83% of business callers are put on hold at some point during a given call. * 71% of those callers have the potential or may have a reason to call you again. * 60% of business callers hearing no music or message on hold will hang up before you get back to them. * The national average hold time is 45 seconds. * 93% of the average advertising budget is spent getting people to call a business, but only a fraction is spent in ‘On Hold' marketing. Your image is on the line every time you place a call on hold. If a customer hears a customized greeting while on hold, they're more likely to feel reassured that they have called a capable operation. With a custom greeting from Active Telephone & Data, your business can sound like a Fortune 500 company without spending a fortune. Perception is reality.
What do your customers hear when you place them on hold? Do they think you hung up on them due to the silence or are they suffering to the sounds of a poorly tuned radio station? Or do they hear some nice music when they could be gaining knowledge of other products or services your company offers?
Our newest product at Active Telephone & Data is *‘Active8 on Hold'* . ‘Active8 on Hold' is on sale for a limited time only with 20% off on the production, tapes and equipment. If you are interested in learning more about ‘Active8 on Hold', please call us at 847-392-3282. In the very near future we will be posting over 60 musical tracks and about 12 voice talents on our website for you to select from. We will get back to you very soon with more information on this.

Active Telephone & Data

847-392-3282

Active8 some business with the hold button

January, 2003

119 South Emerson Street, Mount Prospect, IL 60056

People who call your business usually do so because they want to, and putting them on hold with silence for even a few seconds may annoy them. According to a survey conducted by USA Today (November 13-15, 1987), 52% of Americans became upset when placed on hold. Due to these findings, it is imperative that business owners be aware of the implications their hold information has on their overall corporate image. Recorded information when mixed with music on hold serves two basic functions: (1) lowering the incidence of caller hang-ups, & (2) acting as a “sales tool” to inform callers about products and services.

* 83% of business callers are put on hold at some point during a given call.

* 71% of those callers have the potential or may have a reason to call you again.

* 60% of business callers hearing no music or message on hold will hang up before you get back to them.

* The national average hold time is 45 seconds.

* 93% of the average advertising budget is spent getting people to call a business, but only a fraction is spent in ‘On Hold' marketing.

Your image is on the line every time you place a call on hold. If a customer hears a customized greeting while on hold, they're more likely to feel reassured that they have called a capable operation. With a custom greeting from Active Telephone & Data, your business can sound like a Fortune 500 company without spending a fortune. Perception is reality.

What do your customers hear when you place them on hold? Do they think you hung up on them due to the silence or are they suffering to the sounds of a poorly tuned radio station? Or do they hear some nice music when they could be gaining knowledge of other products or services your company offers?

Our newest product at Active Telephone & Data is ‘Active8 on Hold' . ‘Active8 on Hold' is on sale for a limited time only with 20% off on the production, tapes and equipment. If you are interested in learning more about ‘Active8 on Hold', please call us at 847-392-3282. In the very near future we will be posting over 60 musical tracks and about 12 voice talents on our website for you to select from. We will get back to you very soon with more information on this.